The ARTimbarc platform enabled a new way for us to put a programme together where audiences could hear direct from artists and get a ‘behind the scenes’ insight into some of the stories from people involved in the festival.”
– Richard Parry, Director
Like many cultural organisations who face limited time, budgets and resources, the digital aspect of the festival was not originally a priority for Glasgow International.
Glasgow International partnered with ARTimbarc to create content to enhance the audience experience and understanding of the works. Reflecting the dynamic dialogue that the festival seeks to encourage, ARTimbarc worked with Glasgow International to collect content through a reportage-style approach
16 conversations with artists recorded across the city
4 weeks from initial conversations to launch of content on the app
Built around ‘Conversations and Insights’, the content was designed to appeal to both professional visitors with knowledge of the industry as well as cultural tourists and locals. Interviews with Festival Director, Richard Parry as well as artists, curators and partners brought Glasgow International to life. Using simple and effective technology we were able to work quickly and flexibly. A smart signage solution and flyers embedded with codes and chips reflected the festival’s visual identity and made access ‘on the go’ easy for users
Over the opening weekend of the festival, download and engagement rates spiked. The data captured allowed Glasgow International to grow its database and gain insight into audience traffic and which projects were most popular. This information is helping to inform the festival’s future planning, marketing and commissioning strategy.