After very quickly developing a complete app and audio tour to engage with visitors of the exhibition, we have worked closely with the team, trying new technologies and approaches to hone and further develop the app, with usage improving each time."
- Sam Newman, Development & Events Manager
Although encouraging public engagement with contemporary art through debate and participation, IKON Gallery had not explored digital channels and used analogue means to communicate with audiences and collect data.
As well as enhancing audience engagement, IKON sought to improve data analysis and profiling of their audiences. Informed by the need for a digital strategy to close the communication gap between the gallery and visitors ARTimbarc created audio podcasts and maps of the gallery that could be accessed by both web and iOS native applications.
500% increase in app download due to our Smart Signage
5 iBeacons were installed around the gallery to help visitors navigate through the space
ARTimbarc used IKON Gallery’s existing content to create audio tours and maps to give the institution a digital tool to elevate the visitor experience. Extending the digital support beyond the ARTimbarc app, we provided the marketing team with digital and physical assets to promote exhibitions on social media and in the gallery itself. The use of vinyls and QR codes placed at the entrance of the gallery, as well as the i-beacons installed throughout, created a seamless connection between the physical space and the digital platform. Supporting the gallery’s internal teams, ARTimbarc hired art students to promote the app and attain feedback from visitors.
The feedback gathered indicates the content significantly improved the audience’s engagement with the artwork, encouraging different interpretations and offering insight into the artist’s inspiration. Through the app’s analytics reporting suite, IKON is now able to capture valuable data about their visitors and with push notifications, have the means to communicate with their audience beyond the physical confines of the gallery space.